Crisis communications and reputation for technology companies
When something goes wrong — an incident, an outage or a wave of bad press — I cover both sides: the technical investigation and how people talk about it. In calmer times I get companies into top-tier media and bring in AI where it makes money.

Services
Communications, business and technology — especially where reputation is at stake.
Crisis communications
Get through a crisis without reputational damage: situation assessment, your position, communication with clients, partners and the press, handling negative coverage.
PR & media support
Placement in Tier 1 media for companies and their leaders, turnkey personal support — clients don't spend their own time on it.
AI agents & GenAI
Designing and deploying AI agents, local LLMs and generative AI in your processes — with the costs under control.
Strategy & technology consulting
Fractional C-level and strategic advice: 0-to-1 launches, unit economics, IT processes, incident analysis, digital hygiene for teams.
Selected cases
Turning bad press into new clients
Helping companies weather a wave of negative coverage and turn it to their advantage: growing trust and inbound leads instead of churn.
- Media landscape analysis and response strategy
- Reframing the negative agenda
- Placement in Tier 1 media
Turnkey personal support
Personal support in marketing and public relations. My clients' companies have been featured in Forbes without any effort on their part.
Fractional C-level at an AI startup
Guided a fast-growing generative AI and infrastructure startup through its 0-to-1 launch.
- Financial discipline in AI spending
- Product architecture aligned with unit economics (CAC/LTV)
- The right moment to go to market
Calmly finding out what happened
From the first call to closure: reconstructing events, preserving data for follow-up, coordinating the team and everyone involved.
- Log analysis and event timeline
- Digital evidence collection (DFIR)
- Client communications all the way
A 125B-parameter model on a laptop
An inference-engine fork with fixes, speed-ups, Russian UI and authentication. A modern large model runs locally — company data stays in the company.
Code on GitHubAn AI agent in Telegram
A Telegram interface for an AI agent on a local model: live progress and confirmation before important actions.
Code on GitHubOpen source
Tools I build for my own work and share with everyone.
QwFNfer Secure Multilang
Runs a 125B-parameter model on a single 16 GB GPU: measured fixes, sign-in, API key, EN/RU UI.
GitHub TypeScript · AI agentsopencode-telegram-slow-llm
A Telegram bridge for the opencode agent, built for unhurried local models.
GitHub DFIR · iOSAirborne Log Extractor
Checks an iPhone's system logs (LogArchive) for signs of a known AirPlay issue, CVE-2025-24252.
GitHub C++ · LLMQwen 125B Expert Repacker
Repacks a large MoE model so each part is read from disk in one request: +10% read speed.
GitHubBooks
“AI Agent Development”
How to design, launch and control AI agents — and understand what your agent is really doing.
“Communications in a New Era”
Advice from leading PR specialists on digital communications, media and social networks. Features my case.
About the book“Digital Immunity”
A practical guide to digital hygiene: using technology calmly and confidently.
About the bookDane Hillard, “Publishing Python Packages”
Cover review for the Russian edition.
Experience
AI & Ecosystem Fractional C-Level & Strategic Advisor
AI startup (GenAI and infrastructure): strategy, AI cost discipline, unit economics, fundraising.
Founder, CakesCats
Crisis communications and support for executives and companies; products for privacy and local AI.
Fintech: from IT specialist to C-level
Managing business, teams and IT projects for banks, telecom operators and large companies.
Volunteering & community
What I do pro bono — because it matters.
CakesCats non-profit
Bridging the digital divide: free materials and simple digital-hygiene tools for people in difficult situations.
Journal reviewer
Journal Cybernetics and Physics (CAP): reviewing manuscripts, methodology and data.
Acknowledged by
Reporting issues in products to their makers so they can fix them.
Digital literacy for everyone
Plain-language advice: home Wi-Fi, digital literacy for children, spotting deepfakes.
The CakesCats family
Every site and product in one place.






Let's talk
A crisis, PR, AI adoption or strategy — I reply personally.