Crisis · PR · Technology

Crisis communications and reputation for technology companies

When something goes wrong — an incident, an outage or a wave of bad press — I cover both sides: the technical investigation and how people talk about it. In calmer times I get companies into top-tier media and bring in AI where it makes money.

MBAAuthor of 3 booksForbes · Xakep · Izvestia
Cakes Cats
15+years in management: from IT specialist to C-level
5years of commercial AI projects
3books on AI agents, digital safety and communications

Services

Communications, business and technology — especially where reputation is at stake.

Crisis communications

Get through a crisis without reputational damage: situation assessment, your position, communication with clients, partners and the press, handling negative coverage.

PR & media support

Placement in Tier 1 media for companies and their leaders, turnkey personal support — clients don't spend their own time on it.

AI agents & GenAI

Designing and deploying AI agents, local LLMs and generative AI in your processes — with the costs under control.

Strategy & technology consulting

Fractional C-level and strategic advice: 0-to-1 launches, unit economics, IT processes, incident analysis, digital hygiene for teams.

Selected cases

Crisis PR

Turning bad press into new clients

Helping companies weather a wave of negative coverage and turn it to their advantage: growing trust and inbound leads instead of churn.

  • Media landscape analysis and response strategy
  • Reframing the negative agenda
  • Placement in Tier 1 media
Media & marketing

Turnkey personal support

Personal support in marketing and public relations. My clients' companies have been featured in Forbes without any effort on their part.

Jan — Jun 2026

Fractional C-level at an AI startup

Guided a fast-growing generative AI and infrastructure startup through its 0-to-1 launch.

  • Financial discipline in AI spending
  • Product architecture aligned with unit economics (CAC/LTV)
  • The right moment to go to market
Incident analysis

Calmly finding out what happened

From the first call to closure: reconstructing events, preserving data for follow-up, coordinating the team and everyone involved.

  • Log analysis and event timeline
  • Digital evidence collection (DFIR)
  • Client communications all the way
AI · 2026

A 125B-parameter model on a laptop

An inference-engine fork with fixes, speed-ups, Russian UI and authentication. A modern large model runs locally — company data stays in the company.

Code on GitHub
AI agents

An AI agent in Telegram

A Telegram interface for an AI agent on a local model: live progress and confirmation before important actions.

Code on GitHub

Books

AI Agent Development
New book

“AI Agent Development”

How to design, launch and control AI agents — and understand what your agent is really doing.

Communications in a New Era
Co-author · 2024

“Communications in a New Era”

Advice from leading PR specialists on digital communications, media and social networks. Features my case.

About the book
Digital Immunity
Bombora · 2025

“Digital Immunity”

A practical guide to digital hygiene: using technology calmly and confidently.

About the book
Publishing Python Packages
Bombora · 2024

Dane Hillard, “Publishing Python Packages”

Cover review for the Russian edition.

Experience

Jan — Jun 2026

AI & Ecosystem Fractional C-Level & Strategic Advisor

AI startup (GenAI and infrastructure): strategy, AI cost discipline, unit economics, fundraising.

2023 — present

Founder, CakesCats

Crisis communications and support for executives and companies; products for privacy and local AI.

15+ years

Fintech: from IT specialist to C-level

Managing business, teams and IT projects for banks, telecom operators and large companies.

Publications & media
Skills
Crisis CommunicationsPRMedia RelationsORMMarketingAI AgentsGenAI / LLMFractional C-levelIT StrategyUnit EconomicsFinTechDFIRMBA

Volunteering & community

What I do pro bono — because it matters.

Since 2023

CakesCats non-profit

Bridging the digital divide: free materials and simple digital-hygiene tools for people in difficult situations.

Since 2024

Journal reviewer

Journal Cybernetics and Physics (CAP): reviewing manuscripts, methodology and data.

Helping companies

Acknowledged by

Reporting issues in products to their makers so they can fix them.

Accenture · 2025Telegram · 2024Volla · 2022
Education

Digital literacy for everyone

Plain-language advice: home Wi-Fi, digital literacy for children, spotting deepfakes.

Let's talk

A crisis, PR, AI adoption or strategy — I reply personally.